Case Study

Raleigh Tennis Association

Creating a community-centric website to expand program reach and elevate accessibility to tennis resources for players of all levels.

View Website

The Raleigh Tennis Association (RTA) sought to revamp its website to provide a modern, user-friendly experience that better reflected its mission and enhanced engagement with the local community in the Raleigh, NC area. Originally built on Wix, Esco Logics first created a custom design for the website using Figma and then converted that design into a fully functional site on Wix Studio.

This approach offered improved functionality, aesthetics, and ease of navigation. The upgraded website ensured a more intuitive platform for users to access information, register for events, and connect with RTA’s services, ultimately fostering a more vibrant and accessible tennis community throughout Raleigh. The new design also allowed for greater flexibility and scalability as the organization continued to grow and serve the area.

Sector/Industry
Sports
Services
UI/UX Design, Full Stack Development
Technology
WIX, WIX Studio

Our Approach

Advanced CMS

The website needed to transition from Wix to Wix Studio to leverage advanced features and capabilities for better management of diverse content.

Interactive Features

Enhanced visual appeal by incorporating dynamic photo galleries and engaging blog content through Wix Studio’s improved design tools.

Engagement Tools

Integrated interactive elements like custom forms and event management tools, ensuring seamless user engagement and participation.

Data Visualization

Enabled advanced data visualization with built-in Wix Studio features for displaying key performance metrics and benchmarks.

Performance Outcomes

Enhanced User Experience

Successfully revamped the user interface for smoother navigation and improved access to key information like court schedules, events, and member resources.

Content-Driven Platform

Developed a content-rich platform with interactive elements like event updates, member testimonials, photo galleries, and instructional videos to foster community engagement.

Increased Member Interaction

Boosted member engagement by integrating online registration for tournaments, a dynamic event calendar, and a user-friendly contact form for inquiries.